The Eden Design Annex

 

The Eden Design Annex has long expressed our love for creating and maintaining a brand experiences. Over the past four years, we have expanded our company’s brand footprint from one brand (our dispensary, Garden of Eden) to a total of ten brand presences ranging from products, events, and farms.

Our process starts with learning the purpose, suggesting a core receptive audience, building personas, designing marks and packaging that resonates with that audience, then fine tuning with compliance to make it market-ready. Packaging iterations are based on consumer feedback and development cycles. We listen and deliver with intent to contribute to a more sustainable and enjoyable product experience.

Our design extent is not solely CPG-based but experiential and digital as well. Each of our in-house designed experiences speak of a unique perspective and is a collaborative effort between our core leadership and design team. Our prized product and lifestyle photography, along with unique brand-forward understandings, and industry know-how allows to continuously expand our portfolio depth. If you are a passionate artist, photographer, or designer with an interest in joining the team, please reach out below.

 
 

SCENES FROM AROUND THE OFFICE

 


Barry Lai