Eden
BRAND GUIDELINE
manifest
The fuel that drives Eden to produce world-class products is an ingrained devotion to our customers first and foremost. From the advanced hardware that we custom design, to the ultra-pure ingredients we craft and select, every detail of an Eden product is purposefully curated to create an elevated customer experience at a better value. That internal drive for excellence pushes us to make better choices for the consumer, like using solventless extraction techniques for our single source cannabis derived terpenes, never using any additives or fillers of any kind, and constantly innovating our hardware to improve the airflow and deliver higher end performance. Include portion about roots to original flower as an ingredient, Northern California.
BRAND MARK
MINIMAL USAGE
COLLABORATIVE PARTNERSHIP USAGE
Iconography Lockup
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Iconography & Wordmark Lockup
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CLEAR SPACE
misusage
COLOR THEORY
Aged Ash Gray
HEX: 6C6E70
CMYK: 0, 0, 0, 70
RGB: 76, 76, 76
Pantone: Cool Grey 10 C
Accent Red
HEX: ED1C24
CMYK: 0, 88, 85, 7
RGB: 237, 28, 36
Pantone: Solid Coated 185
Muted Ash Grey
HEX: AEADAE
CMYK: 0, 1, 0, 32
RGB: 174, 173, 174
Pantone: Solid Coated Cool Gray 5 C
Air White
HEX: FFFFFF
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
Pantone: Solid Coated White
The Eden Hex Pattern
PRINT TYPOGRAPHY
WEB TYPOGRAPHY
PRODUCT PHOTOGRAPHY
• Establish the hero of the image and build photo around it.
• Low contrast and soft shadows.
• Lighting coming from the top.
• Spot lighting to even out dramatic shadows.
• Eden brand mark visible and in focus.
Lifestyle Photography
• Storyboard the shoot.
• Shoot multiple perspectives of a styled setting.
• Shoot wide to capture environment.
• Shoot tight to capture product(s).
• Please note details in the background are as important as the details in the foreground.
• Frame wider if in doubt, cropping and post-editing is inevitable.
• Consider and anticipate outlier environmental and product situations. (Prepare doubles of all products on-hand.)
VISUAL MERCHANDISING
• Create hierarchy by contrasting heights and depths.
• Evenly space products from another to avoid visual clutter.
• Consider all angles of visibility. Perspective is not tied to one angle if seen in-person.
• Consider leafy foliage create a natural and more lively color block.
• Merchandising goods like pedestals and modern decorative cups must be approved by Eden before using.
manifest
Cannabis is unlike any other plant in the world, it takes decades of experience to understand and master its many variables in order to be able to separate the really good, from the best. Our team of veteran cannabis industry professionals is out in the field every single day spending time with our partners, checking out new growers, vetting their operations, and most importantly, finding and procuring the hottest flower available in Northern California. The checklist for a strain to make the cut for EDEN is deep and includes high potencies, fragrant and vibrant smells, absolute freshness, ideal grow environments, proper moisture content, precision trimming, etc. Ask us at any point in time what our current favorite flower is and it’s guaranteed to be an EDEN Top Shelf strain. Welcome to the Top Shelf Club.
BRAND MARK
MINIMAL USAGE
COLLABORATIVE PARTNERSHIP USAGE
Please swipe the center cross bar to the left and right to view in context
CLEAR SPACE
MISUSAGE
COLOR THEORY
Aged Ash Grey
HEX: 6C6E70
CMYK: 0, 0, 0, 70
RGB: 76, 76, 76
Pantone: Cool Grey 10 C
Emerald Apple Green
HEX: 00936D
CMYK: 84, 19, 72, 4
RGB: 0, 147, 109
Pantone: 3278 C
Muted Ash Grey
HEX: AEADAE
CMYK: 0, 1, 0, 32
RGB: 174, 173, 174
Pantone: Solid Coated Cool Gray 5 C
Air White
HEX: FFFFFF
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
Pantone: Solid Coated White
PRINT TYPOGRAPHY
WEB TYPOGRAPHY
Product PHOTOGRAPHY
• Establish the hero of the image and build photo around it.
• Cast low contrast / soft shadows.
• Lighting is required to come from the top.
• Use a white seamless background and be aware of overexposure.
• Please remember to keep the Eden brand mark visible.
Lifestyle Photography
• Storyboard the shoot.
• Shoot multiple perspectives of a styled setting.
• Shoot wide to capture environment.
• Shoot tight to capture product(s).
• Please note details in the background are as important as the details in the foreground.
• Frame wider if in doubt, cropping and post-editing is inevitable.
• Consider and anticipate outlier environmental and product situations. (Prepare doubles of all products on-hand.)
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